20 Years of Communications, public relations, and marketing experience

Good Comms helps organizations, campaigns, and changemakers navigate complex issues by unlocking a deeper understanding of the people they’re trying to reach. I specialize in decoding public perception, identifying shifts before they go mainstream, and crafting emotionally intelligent, high-impact communications strategies. The work I do blends digital fluency with pattern recognition, backed by research, empathy, and lived experience.

I envision a world where public messaging is grounded in real understanding of everyday people, not elite guesswork. I believe communications should be both data-driven and deeply human, shaping policies and practices that reflect what people truly feel, need, and believe. In doing so, I aim to shift power away from echo chambers and toward the public, one well-timed message at a time.

Core
Values

Radical Care

I treat every issue like it’s personal, because to communicate it well, it has to be. My client roster is limited, so you get my full attention, honest feedback, and unwavering partnership.

Values over Vanity

I won’t work with just anyone. If I don’t believe in your mission, I won’t take your money. I will never trade integrity for influence. I reject cookie-cutter strategy and every engagement is original.

Truth as a Compass

In a fractured information landscape, I start by understanding what your audience believes to be true. I believe in stewarding influence responsibly, always aware of the power words can carry.

Revolutionary Spirit

I am passionate, committed, and unafraid to challenge the status quo. Lasting impact doesn’t come from playing it safe.

Can’t wait to Hear from You

nicole@thatsgoodcomms.com
(262) 412-8176

Waukesha County, WI