About Good Comms

It Isn’t Magic. It Just Feels That Way When It Works.

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Communications for Purpose-Led Brands & People

Good Comms was founded by Nicole Balistreri, a communications strategist with nearly 20 years of experience across public relations, digital strategy, influencer marketing, media relations, and public affairs.

Throughout her career, Nicole has worked with brands, campaigns, executives, advocacy organizations, and public-facing businesses to help them better understand their audiences, strengthen their messaging, and build meaningful visibility.

She’s known for identifying cultural and media trends early, translating online conversation into actionable strategy, and helping clients connect their story to the moments that matter.

Good Comms was built around a simple belief: Good communications should feel human.

Not overly polished. Not performative. Not disconnected from the people you’re trying to reach.

Just thoughtful strategy and honest storytelling.

YEARS OF EXPERIENCE

20

Mapperton logo with a maroon background
Campaign logo for Katie Baney, State Senate candidate, featuring a red shape of Wisconsin, her name in large blue and red text, and the slogan 'Wisconsin Families First' in red.
Logo with a circular blue symbol and the text "MDLIFESPAN" with "MD" in blue and the rest in black.
The word 'BÉYTI' written in black cursive font with HOME & GIFT below it
Campaign logo for Josh Schoemann for governor featuring the state of Wisconsin inside the letter 'O' in red, with text in black and red.

Core Values

It’s Always Personal.

I treat every issue like it’s personal, because to communicate it well, it has to be. My client roster is limited, so you get my full attention, honest feedback, and unwavering partnership.

Values over Vanity

I won’t work with everybody. If I don’t believe in your mission, I won’t take your money. I reject cookie-cutter strategy and every engagement is original.

Truth as a Compass

In a fractured information landscape, I start by understanding what your audience believes to be true. I believe in stewarding influence responsibly, always aware of the power words can carry.

Revolutionary Spirit

I am passionate, committed, and unafraid to challenge the status quo. Lasting impact doesn’t come from playing it safe.